Broadcasts Overview

This guide explains how Broadcasts work in Irmaya and how to prepare, send, and review outbound campaigns for selected contact groups.

Broadcasts Overview

This guide explains how Broadcasts work in Irmaya and how to prepare, send, and review outbound campaigns for selected contact groups.

Overview

Broadcasts let you send outbound messages to specific contact segments and review how those campaigns perform.

Broadcasts help you:

  • reach selected groups of contacts
  • plan message timing
  • review delivery and engagement results
  • monitor replies after a send

Before You Start

Check these basics before creating a broadcast:

  • your WhatsApp connection is active
  • your contacts are imported and organized
  • you have a clear target segment
  • your message has been reviewed for clarity and timing

Create a Broadcast

Open Broadcasts and start a new campaign.

In this step:

  • choose the target contact segment
  • write the message content
  • add links or images if needed
  • review the message before saving

Keep the message clear, useful, and easy to understand.

Choose Delivery Timing

After drafting the message, decide when it should be sent.

Typical options include:

  • send immediately
  • schedule for later

When scheduling, double-check:

  • delivery date
  • delivery time
  • timezone

Preview Before Sending

Always review the message before the final send.

Use preview to confirm:

  • the message reads clearly
  • links are correct
  • images display properly
  • the broadcast matches the intended audience

Manage Broadcast Lifecycle

Broadcasts usually move through three stages.

Drafts

Drafts are useful when:

  • the message still needs review
  • you want approval before sending
  • the campaign is planned for later

Scheduled Broadcasts

Scheduled broadcasts should be checked before send time.

Review:

  • whether the schedule is still correct
  • whether the selected segment is still accurate
  • whether the message still fits the campaign goal

Sent Broadcasts

After sending, use the results to understand what happened.

Look for:

  • delivery success
  • response volume
  • engagement patterns
  • customer replies that require follow-up

Contact Segments

Good broadcasts depend on good segment quality.

Use contact segments to:

  • separate audiences by customer type
  • target relevant campaigns
  • avoid sending the same message to everyone

Review segments regularly so outdated contacts do not weaken campaign performance.

Analytics

Broadcast analytics help you judge message quality and audience fit.

Useful checks include:

  • how many messages were sent
  • how many were delivered
  • how many replies were generated
  • whether engagement was strong or weak

Use these patterns to improve future campaigns.

Common Issues

Broadcast did not send as expected

Check:

  • scheduled time
  • timezone
  • connection status

Delivery rate is low

Check:

  • contact quality
  • whether the selected segment is still valid
  • whether recipients are reachable on WhatsApp

Engagement is weak

Review:

  • message clarity
  • call to action
  • timing
  • segment relevance

Best Practices

  • test messages before large sends
  • keep message goals focused
  • review links and content carefully
  • avoid over-sending to the same audience
  • use analytics to improve the next campaign

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